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UK DMCC Act 2024 banned practices: fake and concealed-incentive reviews

Unfair commercial practices are prohibited, and Schedule 20 bans submitting or commissioning fake consumer reviews and concealed-incentive reviews, which reaches reviews generated by AI

By Reviewed

From clause to evidenceThe chain from UK DMCC Act 2024 s. 225; Sch. 20 para. 13 to its evidence record, in 6 steps; the text alternative lists them and the facts under the figure state each in full.ClauseUK DMCC ActDMCC Act 2024s.…Duty holderTradersApplies from2025-04-06In forceArtefactPolicy blockingreview…LayersLayer 01Layer 04Evidence recordEvidence recordv1Same topic elsewhere: no crosswalk topic files this clause yetAs of 2026-09-24 · illustrative, not a claim of conformity From clause to evidenceThe chain from UK DMCC Act 2024 s. 225; Sch. 20 para. 13 to its evidence record, in 6 steps; the text alternative lists them and the facts under the figure state each in full.ClauseUK DMCC Act · DMCC Act 2024 s.…Duty holderTradersApplies from2025-04-06 · In forceArtefactPolicy blocking review generationLayersLayer 01Layer 04Evidence recordEvidence record v1Same topic elsewhere: no crosswalk topicfiles this clause yetAs of 2026-09-24illustrative, not a claim of conformity
From clause to evidence Build the artefact, then file every output it produces as a record that names AIGE-OBL-UK-DMCC-S225. Drawn from chapter 08.
Text alternative
  • Clause: UK DMCC Act, DMCC Act 2024 s.….
  • Duty holder: Traders.
  • Applies from: 2025-04-06, In force.
  • Artefact: Policy blocking review generation.
  • Layers: Layer 01, Layer 04.
  • Evidence record: Evidence record v1.
  • Record schema: Evidence record.
  • No crosswalk topic files this clause yet.
Id
AIGE-OBL-UK-DMCC-S225
Instrument
UK Digital Markets, Competition and Consumers Act 2024 law
Clause
DMCC Act 2024 s. 225; Sch. 20 para. 13
In scope
Traders
Authority
Competition and Markets Authority
Applies from
In force

The artefact that evidences it

Policy blocking review generation; review-provenance log.

Patterns that build it

Source

Chapter 08, section United Kingdom, checked against its sources on the review date above.

Machine-readable

Cite this obligation

García Aibar, J. (2026). UK DMCC Act 2024 banned practices: fake and concealed-incentive reviews (AIGE-OBL-UK-DMCC-S225). In AI Governance Engineering: The Thesis & Body of Knowledge (v0.5.0). https://doi.org/10.5281/zenodo.22956197. https://aigovernanceengineer.com/obligations/aige-obl-uk-dmcc-s225. CC BY 4.0

BibTeX

@misc{aige2026obligation,
  author       = {Jorge García Aibar},
  title        = {{UK DMCC Act 2024 banned practices: fake and concealed-incentive reviews (AIGE-OBL-UK-DMCC-S225)}},
  howpublished = {In AI Governance Engineering: The Thesis \& Body of Knowledge},
  year         = {2026},
  version      = {0.5.0},
  doi          = {10.5281/zenodo.22956197},
  url          = {https://aigovernanceengineer.com/obligations/aige-obl-uk-dmcc-s225},
  note         = {Version 0.5.0}
}