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Placing on the market

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Under the EU AI Act, the first making available of an AI system or general-purpose AI model on the Union market; later supplies in the course of a commercial activity are making available 1. For a high-risk system, the conformity assessment and the technical documentation come before it, or before putting into service.

Developed in
ch. 18, The EU operator roles
Toolkit: EU AI Act role and risk-class triage
Chapters
ch. 08, Regulatory Map · ch. 14, Development · ch. 15, Deployment · ch. 18, EU AI Act · ch. 20, Existing Law
Contrast with
Putting into service
Source
1 numbered reference, listed below

Where it is used

5 chapters of the Body of Knowledge use the term. Each link opens the first section that does.

  • Article 6(3) filter

    The derogation under which an Annex III system is not high-risk when it poses no significant risk of harm and meets one of four conditions (narrow procedural…

  • Authorised representative

    Under the EU AI Act, a person established in the Union with a written mandate from a non-EU provider of a high-risk AI system or general-purpose AI model to…

  • Classification decision record

    A versioned registry record of why a system sits on a given rung of the AI Act risk ladder: the Annex III point, any Article 6(3) condition relied on, an…

  • Deployer

    Under the EU AI Act, whoever uses an AI system under its own authority, other than in a purely personal, non-professional activity.

  • Distributor

    Under the EU AI Act, a person in the supply chain, other than the provider or the importer, who makes an AI system available on the Union market.

  • Downstream provider

    Under the EU AI Act, the provider of an AI system that integrates an AI model, its own or one supplied by another entity.

  • Importer

    Under the EU AI Act, a person established in the Union who places on the market an AI system bearing the name or trademark of a provider established outside…

Sources

  1. [1] Regulation (EU) 2024/1689 (AI Act), consolidated text as amended by Regulation (EU) 2026/1744 (Digital Omnibus on AI, in force 27 Jul 2026; definitions in Art. 3, incl. 3(1), 3(3) to 3(14), 3(14b), 3(20), 3(22), 3(23), 3(29) to 3(32), 3(49), 3(55) to 3(57), 3(60), 3(61), 3(63), 3(68); Arts. 4, 5, 6 (incl. 6(3) third subparagraph, profiling), 9, 10, 11, 13, 14, 15, 17, 22 to 27 (incl. 26(11)), 40, 41, 43, 47, 48, 50, 53 (incl. 53(1)(c)), 55, 57, 60, 72, 73, 86; Annexes I, III, IV). Publications Office of the EU (EUR-Lex). 2026-07-27. https://eur-lex.europa.eu/eli/reg/2024/1689/2026-07-27/eng (verified: primary)

Definitions of legal terms paraphrase the cited text, which governs. Dated statements are as of .

Cite this term

García Aibar, J. (2026). Placing on the market. In AI Governance Engineering: The Thesis & Body of Knowledge (v0.5.0), Glossary. https://doi.org/10.5281/zenodo.22956197. https://aigovernanceengineer.com/glossary/placing-on-the-market. CC BY 4.0

BibTeX

@misc{aige2026placingonthemarket,
  author  = {Jorge García Aibar},
  title   = {{Placing on the market}},
  note    = {Glossary, AI Governance Engineering: The Thesis \& Body of Knowledge, version 0.5.0},
  year    = {2026},
  doi     = {10.5281/zenodo.22956197},
  url     = {https://aigovernanceengineer.com/glossary/placing-on-the-market}
}