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Placing on the market

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Under the EU AI Act, the first making available of an AI system or general-purpose AI model on the Union market; later supplies in the course of a commercial activity are making available 1. For a high-risk system, the conformity assessment and the technical documentation come before it, or before putting into service.

Developed in
ch. 18, The EU operator roles
Toolkit: EU AI Act role and risk-class triage
Chapters
ch. 08, Regulatory Map · ch. 14, Development · ch. 15, Deployment · ch. 18, EU AI Act · ch. 20, Existing Law
Contrast with
Putting into service
Source
1 numbered reference, listed below

Where it is used

5 chapters of the Body of Knowledge use the term. Each link opens the first section that does.

Placing on the market: mentions per chapter15 mentions of the term across 5 of the 23 chapters of the Body of Knowledge; the chapters the glossary cross-references are drawn solid.Cross-referenced chapter08 Regulatory Map: 4 mentions08 Regulatory Map414 Development: 5 mentions14 Development515 Deployment: 1 mention15 Deployment118 EU AI Act: 3 mentions18 EU AI Act320 Existing Law: 2 mentions20 Existing Law2No mentions in the other 18 chaptersSource: the Body of Knowledgev0.5.0
Placing on the market: mentions per chapter15 mentions of the term across 5 of the 23 chapters of the Body of Knowledge; the chapters the glossary cross-references are drawn solid.Cross-referenced chapter000102030405060708 Regulatory Map: 4 mentions4081011121314 Development: 5 mentions51415 Deployment: 1 mention115161718 EU AI Act: 3 mentions3181920 Existing Law: 2 mentions220212223Source: the Body of Knowledge v0.5.0
Mentions per chapter How often each chapter names the term, with the chapters the glossary cross-references drawn solid. The longest bar is where to read the term in use; bars spread across many chapters mark a term that runs through the discipline.
Mentions as a table
Mentions of Placing on the market per chapter
ChapterMentionsCross-referenced
00 Preface0No
01 Definition0No
02 Why Now0No
03 Values & Principles0No
04 The Stack0No
05 Patterns0No
06 The Role0No
07 Maturity Model0No
08 Regulatory Map4Yes
10 Reading List0No
11 AI Defined0No
12 Governance Program0No
13 Risk Management0No
14 Development5Yes
15 Deployment1Yes
16 Fairness & XAI0No
17 Incidents0No
18 EU AI Act3Yes
19 Privacy & AI0No
20 Existing Law2Yes
21 AI Laws Worldwide0No
22 Principles & Standards0No
23 AI Agents0No
Placing on the market: related terms and patternsThe term at the centre; related terms on solid edges, the terms it is contrasted with on dashed edges, and the patterns that use it most in the colour of their layer.RelatedContrastPlacing on the marketRelated terms (7)Article 6(3) filter · RelatedArticle 6(3) filterAuthorised representative · RelatedAuthorised representativeClassification decision record · RelatedClassification decision recordDeployer · RelatedDeployerDistributor · RelatedDistributorDownstream provider · RelatedDownstream providerImporter · RelatedImporterContrast with (1)Putting into service · ContrastPutting into service
Placing on the market: related terms and patternsThe term at the centre; related terms on solid edges, the terms it is contrasted with on dashed edges, and the patterns that use it most in the colour of their layer.RelatedContrastRelated terms (7)Article 6(3) filter · RelatedArticle 6(3) filterAuthorised representative · RelatedAuthorised representativeClassification decision record · RelatedClassification decision recordDeployer · RelatedDeployerDistributor · RelatedDistributorDownstream provider · RelatedDownstream providerImporter · RelatedImporterContrast with (1)Putting into service · ContrastPutting into servicePlacing on themarket
The term's neighbourhood Terms related to this one on solid edges, terms it is often confused with on dashed edges, and the patterns that use it most in the colour of their layer. Follow a dashed edge to check the distinction before you use either term.
Neighbourhood as a table
Neighbourhood of Placing on the market
FamilyItemRelation
Related termsArticle 6(3) filterRelated
Related termsAuthorised representativeRelated
Related termsClassification decision recordRelated
Related termsDeployerRelated
Related termsDistributorRelated
Related termsDownstream providerRelated
Related termsImporterRelated
Contrast withPutting into serviceContrast
  • Article 6(3) filter

    The derogation under which an Annex III system is not high-risk when it poses no significant risk of harm and meets one of four conditions (narrow procedural…

  • Authorised representative

    Under the EU AI Act, a person established in the Union with a written mandate from a non-EU provider of a high-risk AI system or general-purpose AI model to…

  • Classification decision record

    A versioned registry record of why a system sits on a given rung of the AI Act risk ladder: the Annex III point, any Article 6(3) condition relied on, an…

  • Deployer

    Under the EU AI Act, whoever uses an AI system under its own authority, other than in a purely personal, non-professional activity.

  • Distributor

    Under the EU AI Act, a person in the supply chain, other than the provider or the importer, who makes an AI system available on the Union market.

  • Downstream provider

    Under the EU AI Act, the provider of an AI system that integrates an AI model, its own or one supplied by another entity.

  • Importer

    Under the EU AI Act, a person established in the Union who places on the market an AI system bearing the name or trademark of a provider established outside…

Sources

  1. [1] Regulation (EU) 2024/1689 (AI Act), consolidated text as amended by Regulation (EU) 2026/1744 (Digital Omnibus on AI, in force 27 Jul 2026; definitions in Art. 3, incl. 3(1), 3(3) to 3(14), 3(14b), 3(20), 3(22), 3(23), 3(29) to 3(32), 3(49), 3(55) to 3(57), 3(60), 3(61), 3(63), 3(68); Arts. 4, 5, 6 (incl. 6(3) third subparagraph, profiling), 9, 10, 11, 13, 14, 15, 17, 22 to 27 (incl. 26(11)), 40, 41, 43, 47, 48, 50, 53 (incl. 53(1)(c)), 55, 57, 60, 72, 73, 86; Annexes I, III, IV). Publications Office of the EU (EUR-Lex). 2026-07-27. https://eur-lex.europa.eu/eli/reg/2024/1689/2026-07-27/eng (verified: primary)

Definitions of legal terms paraphrase the cited text, which governs. Dated statements are as of .

Cite this term

García Aibar, J. (2026). Placing on the market. In AI Governance Engineering: The Thesis & Body of Knowledge (v0.5.0), Glossary. https://doi.org/10.5281/zenodo.22956197. https://aigovernanceengineer.com/glossary/placing-on-the-market. CC BY 4.0

BibTeX

@misc{aige2026placingonthemarket,
  author  = {Jorge García Aibar},
  title   = {{Placing on the market}},
  note    = {Glossary, AI Governance Engineering: The Thesis \& Body of Knowledge, version 0.5.0},
  year    = {2026},
  doi     = {10.5281/zenodo.22956197},
  url     = {https://aigovernanceengineer.com/glossary/placing-on-the-market}
}