Embedding a signal in generated content (image, audio, video or text) that a detector can later read to identify it as AI-generated. The AI Act asks providers of generative systems for machine-readable, detectable marking 1; NIST reviews watermarking alongside provenance tracking and detection 2. Marks can degrade under ordinary transformations, so their survival is tested.
- Developed in
- ch. 18, Transparency cases (Article 50)
- Chapters
- ch. 18, EU AI Act · ch. 20, Existing Law
- Contrast with
- Content provenance (C2PA) · Latent disclosure
- Source
- 2 numbered references, listed below
Where it is used
One chapter of the Body of Knowledge uses the term. Each link opens the first section that does.
- 08 · Regulatory Map Other jurisdictions 2 mentions
Related terms
Sources
- [1] Regulation (EU) 2024/1689 (AI Act), consolidated text as amended by Regulation (EU) 2026/1744 (Digital Omnibus on AI, in force 27 Jul 2026; definitions in Art. 3, incl. 3(1), 3(3) to 3(14), 3(14b), 3(20), 3(22), 3(23), 3(29) to 3(32), 3(49), 3(55) to 3(57), 3(60), 3(61), 3(63), 3(68); Arts. 4, 5, 6 (incl. 6(3) third subparagraph, profiling), 9, 10, 11, 13, 14, 15, 17, 22 to 27 (incl. 26(11)), 40, 41, 43, 47, 48, 50, 53 (incl. 53(1)(c)), 55, 57, 60, 72, 73, 86; Annexes I, III, IV). Publications Office of the EU (EUR-Lex). 2026-07-27. https://eur-lex.europa.eu/eli/reg/2024/1689/2026-07-27/eng (verified: primary)
- [2] NIST AI 100-4, Reducing Risks Posed by Synthetic Content: An Overview of Technical Approaches to Digital Content Transparency (provenance data tracking, watermarking, metadata recording and synthetic-content detection). NIST. 2024-11-20. https://doi.org/10.6028/NIST.AI.100-4 (verified: primary)
Definitions of legal terms paraphrase the cited text, which governs. Dated statements are as of .