---
title: "Placing on the market"
description: "Under the EU AI Act, the first making available of an AI system or general-purpose AI model on the Union market; later supplies in the course of a commercial activity are making available."
canonical: https://aigovernanceengineer.com/glossary/placing-on-the-market
author: "Jorge García Aibar"
license: "CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/)"
doi: https://doi.org/10.5281/zenodo.22956197
version: "0.5.0"
updated: 2026-09-25
---

# Placing on the market

Under the EU AI Act, the first making available of an AI system or general-purpose AI model on the Union market; later supplies in the course of a commercial activity are making available [1]. For a high-risk system, the conformity assessment and the technical documentation come before it, or before putting into service.

- Developed in: [ch. 18, The EU operator roles](https://aigovernanceengineer.com/bok/eu-ai-act#the-eu-operator-roles); [Toolkit: EU AI Act role and risk-class triage](https://aigovernanceengineer.com/toolkit/ai-act-triage)
- Chapters: [ch. 08, Regulatory Map](https://aigovernanceengineer.com/bok/regulatory-map) · [ch. 14, Development](https://aigovernanceengineer.com/bok/governing-development) · [ch. 15, Deployment](https://aigovernanceengineer.com/bok/governing-deployment) · [ch. 18, EU AI Act](https://aigovernanceengineer.com/bok/eu-ai-act) · [ch. 20, Existing Law](https://aigovernanceengineer.com/bok/existing-law)
- Contrast with: [Putting into service](https://aigovernanceengineer.com/glossary/putting-into-service)
- In the glossary chapter: https://aigovernanceengineer.com/bok/glossary#t-placing-on-the-market

## Sources

[1] Regulation (EU) 2024/1689 (AI Act), consolidated text as amended by Regulation (EU) 2026/1744 (Digital Omnibus on AI, in force 27 Jul 2026; definitions in Art. 3, incl. 3(1), 3(3) to 3(14), 3(14b), 3(20), 3(22), 3(23), 3(29) to 3(32), 3(49), 3(55) to 3(57), 3(60), 3(61), 3(63), 3(68); Arts. 4, 5, 6 (incl. 6(3) third subparagraph, profiling), 9, 10, 11, 13, 14, 15, 17, 22 to 27 (incl. 26(11)), 40, 41, 43, 47, 48, 50, 53 (incl. 53(1)(c)), 55, 57, 60, 72, 73, 86; Annexes I, III, IV). Publications Office of the EU (EUR-Lex). 2026-07-27. https://eur-lex.europa.eu/eli/reg/2024/1689/2026-07-27/eng (verified: primary)