---
title: "AI washing"
description: "Overstating or inventing the use or capability of AI in marketing or investor communications."
canonical: https://aigovernanceengineer.com/glossary/ai-washing
author: "Jorge García Aibar"
license: "CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/)"
doi: https://doi.org/10.5281/zenodo.22956197
version: "0.5.0"
updated: 2026-09-25
---

# AI washing

Overstating or inventing the use or capability of AI in marketing or investor communications. US regulators treat it as deception; the SEC settled charges against two investment advisers over such claims in March 2024 [1].

- Developed in: [ch. 20, Unfair and deceptive practices in the United States](https://aigovernanceengineer.com/bok/existing-law#unfair-and-deceptive-practices-in-the-united-states); [ch. 05, Pattern: Claims Substantiation Gate](https://aigovernanceengineer.com/patterns/claims-substantiation-gate)
- Chapters: [ch. 05, Patterns](https://aigovernanceengineer.com/bok/patterns) · [ch. 20, Existing Law](https://aigovernanceengineer.com/bok/existing-law)
- In the glossary chapter: https://aigovernanceengineer.com/bok/glossary#t-ai-washing

## Sources

[1] "SEC Charges Two Investment Advisers with Making False and Misleading Statements About Their Use of Artificial Intelligence" (Delphia and Global Predictions). US Securities and Exchange Commission. 2024-03-18. https://www.sec.gov/newsroom/press-releases/2024-36 (verified: primary)